Kia ora, Jed here, and welcome to the first post of our new blog, fresh from our rebrand. While the paint dries and the scaffolding is removed, revealing our hard work, it’s time to share the backstory of the rebrand from Murtagh Media to Eminent Design Studio.
What started as a portfolio of my work during my communication degree at Wintec quickly became a full-time job as more clients came on board. After three years of working with amazing people, it was time to sit down with my partner, Morgan, and reevaluate where the work was going. With Morgan deciding to officially join and form a proper agency, we felt it was time for a rebrand of our own and to make Murtagh Media more than just a simple portfolio.
Why Eminent?
With the move away from freelancing to a full business came a shift in perspective. Ditching my last name, we began looking for a new identity that said less about who we are, and more about how we can help.
To avoid combing through the dictionary for a new name, we looked to you, our potential clients, for inspiration. We found you, passionate Kiwis, going at it alone, turning your talents and hobbies into successful companies.
And it wasn’t hard to find you; according to the Ministry of Business, Innovation and Employment, 70% of all enterprises in Aotearoa don’t hire anyone! Just you, your craft, and your dedication.
We saw you taking time out of your busy schedules to form organisations that lift our communities. Creating charities that support us and our whānau through challenging times, and organisations that bring communities together to celebrate art, sport, and each other.
Turning your skills into a business or getting a community organisation off the ground isn’t easy, and running it day-to-day can be even harder. For that commitment and everything you bring to our communities, we thought you were already noteworthy, eminent, and standing out from the crowd.
That’s why we chose the name Eminent Design Studio. It reflects how we see your business or community group, how you see your own potential, and how your customers and community will view you once we’ve helped tell your story.
Owning Our Domain
With the name sorted, our strategy came naturally. We aren’t here to make you eminent; your passionate hard work has already achieved that. Instead, our mission is to help you own your domain.
Whether that means securing your space online or establishing a sense of authority in your industry, we want to help you stake your claim. You’ve already done the groundwork; we’re just here to provide the digital structure and design the “crown” to prove it’s yours.
Where To From Here?
Now that the studio is open and our rebrand is behind us, Morgan and I aren’t slowing down anytime soon. Our new blog will soon spotlight small businesses and organisations that are owning their domain, and tutorials for free marketing and design software that fully give you the keys to your domain. We have original and concept brands in the works to showcase ideas for your first business or ways we can help take your hard work one step further. All while continuing to offer the same quality services we provided as Murtagh Media.
Ready to own your domain? Click here to get started today. Otherwise, if you have a general enquiry, visit our contact page or email hello@eminent.nz today.
In the meantime, we hope your week is behaving and stress-free. I’m off to help our latest client, do some marketing, and brainstorm some concept ideas.
We look forward to hearing from you soon.
Ngaa mihi,
Jed.
